It’s unfortunately true that not all case studies are successful. As I read and research case studies, it’s usually not hard to see why. The top three reasons, in my opinion, that case studies fail to live up to their potential as powerful marketing tools are these:
1. The case study was not a true representative example for the audience.
It all goes back to knowing your audience. It’s true for any marketing collateral; you must know your audience and speak to them about their needs in their language. That’s the only way you’re going to get their attention. If the case study was not a match by industry, size, or type of problem to the target audience, it may be of some interest, but it won’t make a big impact on the right people. [Read more…]