My primary services are content editing, which includes rewriting and substantive editing, and copywriting. In other words, I develop and polish your rough drafts for maximum readability and appeal to your target audience. Wouldn’t it feel good to finally get that writing done? Send me your drafts and I’ll complete them. Your satisfaction is guaranteed.
I also do research and content development. I have experience in several industries, such as: software, healthcare, internet technology, publishing, real estate, conservation, holistic lifestyles, and creative arts.
To start any project, we’ll first discuss your goals and needs. After this session, I restate your requirements in a creative brief or outline that you approve. With my clear, easy-to-read style and understanding of your goals, I create the “perfect-fit” copy for your audience.
Website writing and editing
It’s important to plan your content with your visitors’ needs and questions in mind. We’ll define your ideal reader and their objectives to develop the right content for them. If you have copy that needs an “uplift,” here is a description of the different levels of edit I provide as a copy and content editor.
To provide a great experience for your customers, make it easy for them to get the help they need! Customer aids, such as product and user guides, can even help sell your product. Customer aids help your customers reap the benefits of your products more quickly. I’m a pro at interviewing your subject matter experts to translate their expertise into helpful articles for your customers.
White papers help you position your business in the marketplace. A reader profile and needs analysis are key in writing a successful white paper. Most white papers follow the classic problem and solution format and are aimed at either a business or technical decision maker. I also help you with white paper planning. This is a planning document (billed separately or combined with a white paper) where we define the scope, goals, schedule and resources for a white paper. Preplanning your white paper is essential for a successful result.
If you have new products, services or events to announce, I can write press releases for you and handle the distribution at a variety of levels. With this service you begin to build the history and story of your business, which you can use in a variety of other marketing collateral. You can also read my article on Online Press Releases for more information.