My primary services are content editing, which can include rewriting and substantive editing, and messaging strategy. In other words, I develop and polish your rough drafts for maximum readability and appeal to your target audience. Would you like to get that writing done? Send me your drafts and I’ll complete them. Your satisfaction is guaranteed.
I have experience in several industries, such as: software, marketing, internet technology, small business, holistic healthcare and creative arts.
To start your project, we’ll first discuss your goals and needs. I restate your requirements in a creative brief or outline that you approve. With my clear, easy-to-read style and understanding of your goals, I create the “perfect-fit” copy for your audience.
Website writing and editing
It’s important to plan your content with your visitors’ needs and questions in mind. I can help you develop strategic planning documents to steer your project and map out what content topics you need. If you have copy that needs an “uplift,” here is a description of the different levels of edit I provide as a content editor.
To provide a great experience for your customers, make it easy for them to get the help they need. Product and user guides help your customers reap the benefits of your products more quickly. I interview your subject matter experts to translate their expertise into helpful content for your customers.
White papers help you position your business in the marketplace. I also help you with white paper planning. This is a planning document (billed separately or combined with a white paper) where we define the scope, goals, schedule and resources for a white paper. Preplanning your white paper is essential for a successful result.
I can write press releases for you and handle the distribution at a variety of levels. With this service you begin to build the history and story of your business, which you can use in a variety of other marketing collateral. You can also read my article on Online Press Releases for more information.